New Brands and Products at iceBike* 2025

iceBike* 2025 is just two weeks away and with so many new brands and products to see, we've collated a few more highlights for you. For even more information about brands, products, seminars, entertainment and logistics, visit the iceBike* website. 

Below you'll find a sneak peek of what to expect from Thule, Basil, SiS, PRO, Shimano, aeroe, K-Edge, Profile Design, GTechniq and Madison Eyewear. 

With so much to see and do, this really is the tip of the iceBike* iceberg!

iceBike* North will take place on Sunday 9th and Monday 10th of February at the National Cycling Centre in Manchester, followed by iceBike* South at the Lee Valley Velopark in Stratford, London on Thursday 13th and Friday 14th February. 

Hit the link below to register now or speak to your local Madison sales manager. 
 

Aeroe

Back at iceBike* for the second year aeroe has exciting new products including the new Spider Front Rack.

Perfect for loading up your mountain bike or e-MTB. There's also a new pannier back pack to see. 

Shimano 

Keep your eyes peeled for some Shimano news before the show. 

iceBike* will be the first place to find out more about some new products on the way from the biggest brand in cycling. Speak to the experts while you're there.

PRO 

A big update to PRO's best-selling line of PLT alloy cockpits. Come to iceBike* to see them in person if you have not already and speak to the team. 

An affordable and high quality upgrade for many road cyclists. 

GTechniq 

Another brand making its iceBike* debut is GTechniq. The real star of the show is the Bike Ceramic that is applied to a bike frame to stop mud from sticking to it.

It has to be seen to be believed and a great reason to attend iceBike* 2025. 

K-Edge 

The ultimate upgrade computer mount specifically for Gen 8 Madone Carbon Cockpits. Adjustable for choosing computer screen angle. Unrivalled strength and a lightweight design. 

Speak to Tim from K-Edge too.

Thule 

The new Thule Chariot Trailer and Easyfold 3 will be taking centre-stage at iceBike* so make sure you check them out if you haven't seen them already. 

Chris and Spencer from Thule are also on hand for demos and questions. 

Profile Design 

Previewed at last year's iceBike* the ASC PRO Aerobar extensions are now in stock, which makes this a great time to re-familiarise yourself. 

There will also be something brand new to see at the show...

Basil 

The latest brand to the Madison portfolio, Basil, will be making its iceBike* debut this year.

Make sure you head to the stand to hear from the brand directly and learn what makes these products so market-leading. 

Madison Eyewear 

Madison Eyewear has been going from strength to strength winning rave reviews from riders and media alike. 

There will be two new glasses launched at the show, so make sure you visit them to find out more. 

Science in Sport

The global leaders in sports nutrition, SiS will be showing off the brand new Hydro+. 

A scientifically formulated electrolyte drink mix offering a refreshing twist on hydration. Meet the SiS team too.