By Jos Dyer, 1 day ago
Knog, the Technically UnKonventional lighting brand known for pushing design boundaries, announces an exciting partnership with EF Education-EasyPost and EF Education-Oatly, the dynamic and exciting road and alt-road cycling team.
Knog’s partnership with EF Pro Cycling aims to promote visibility and safety for cyclists worldwide. This partnership merges Knog's innovative design ethos with EF Pro Cycling's world-class expertise on and off the bike.
"At Knog, we’re drawn to the intersection of innovation and performance," said Hugo Davidson, Knog's CEO. "Partnering with EF Pro Cycling is such an exciting opportunity for us; we’re looking forward to supporting a team that embodies our rebellious spirit and unconventional philosophy."
Lachlan Morton, EF Pro Cycling cyclist, expressed enthusiasm about the partnership: “I’m really excited to be working with Knog this year. I began testing some of their lights during my around Australia ride last year and was really impressed with the performance and simplicity of the designs. Small and user friendly while packing in an impressive amount of lumens and battery life. The range of products means I’m covered from night riding missions where me seeing the trail is crucial, to day to day riding where me being seen is critical for safety. Using products designed in Australia is an extra bonus too.”
This partnership not only enhances the safety of EF Pro Cycling’s riders but also bridges the gap between technical innovation and cycling culture, solidifying Knog’s place at the forefront of contemporary cycling design.