iceBike* sticks with two-venue format following for 2025

Based on feedback from the previous two years, for 2025 we have reverted back to iceBike* North taking place first on Sunday 9th and Monday 10th February at the National Cycling Centre in Manchester. iceBike* South will follow on Thursday 13th and Friday 14th February returning to the Lee Valley Velodrome in London.’

As the biggest in-house cycling trade show in the UK and Ireland, iceBike* needs no introduction. Madison will be once again taking over two iconic cycling venues as it brings together over 30 top brands to showcase their latest and greatest products. Some of the biggest brands in the world will attending with plenty of representatives on hand for retailers to meet and speak to including Shimano, Vittoria, Park Tool, Kryptonite, Lazer, Elite, DT Swiss and many more.

It isn’t just about products at iceBike* however, with a key focus at the show every year being about education and how as an industry we can work together to be successful. There will be the usual line-up of seminars from industry experts as well as opportunities to learn more about the various business services on offer from Madison and Sportline. It’s not all work though, as there will be some first-class evening entertainment put on after day one at each show giving visitors a chance to continue their conversations from iceBike* in more casual surroundings.

Madison and Sportline CEO Dominic Langan, said: “It’s hard not to see 2025 as a pivotal year for the UK cycle industry as we begin to emerge from the post-Covid challenges and start seeing the early signs of recovery. iceBike* has always been a cornerstone event for Madison and remains the most effective way to help you prepare for the new season. It’s where you can connect with all the incredible brands we proudly represent—face-to-face, without distraction, and in direct conversation with brand owners and designers.

“Your ongoing support and presence, along with that of our suppliers, is what makes this event special. It allows us to deliver the kind of brand experiences you’ve come to expect and enjoy since 2007. There’s a lot to look forward to—new products, insightful presentations and discussions, and above all, a warm, social, and welcoming atmosphere for everyone who attends.

“Looking towards 2025, we’ve made a few adjustments. We’ve opted for a slightly earlier date, and we’re returning to the format that has always worked best for you, our customers—Manchester on Sunday and Monday, and London on Thursday and Friday. We believe these changes will improve the experience and set the right tone for the season ahead.”

Dealers and members of the cycling industry and media are encouraged to register now to stay up to date with the latest news about the show. Registration is open now on www.icebike.co.uk.