By Jos Dyer, 2 months ago
Based on feedback from the previous two years, for 2025 we
have reverted back to iceBike* North taking place first on Sunday 9th and
Monday 10th February at the National Cycling Centre in Manchester. iceBike*
South will follow on Thursday 13th and Friday 14th February returning to the
Lee Valley Velodrome in London.’
As the biggest in-house cycling trade show in the UK and
Ireland, iceBike* needs no introduction. Madison will be once again taking over
two iconic cycling venues as it brings together over 30 top brands to showcase
their latest and greatest products. Some of the biggest brands in the world
will attending with plenty of representatives on hand for retailers to meet and
speak to including Shimano, Vittoria, Park Tool, Kryptonite, Lazer, Elite, DT
Swiss and many more.
It isn’t just about products at iceBike* however, with a key
focus at the show every year being about education and how as an industry we
can work together to be successful. There will be the usual line-up of seminars
from industry experts as well as opportunities to learn more about the various
business services on offer from Madison and Sportline. It’s not all work
though, as there will be some first-class evening entertainment put on after
day one at each show giving visitors a chance to continue their conversations
from iceBike* in more casual surroundings.
Madison and Sportline CEO Dominic Langan, said: “It’s hard
not to see 2025 as a pivotal year for the UK cycle industry as we begin to
emerge from the post-Covid challenges and start seeing the early signs of
recovery. iceBike* has always been a cornerstone event for Madison and remains
the most effective way to help you prepare for the new season. It’s where you
can connect with all the incredible brands we proudly represent—face-to-face,
without distraction, and in direct conversation with brand owners and
designers.
“Your ongoing support and presence, along with that of our
suppliers, is what makes this event special. It allows us to deliver the kind
of brand experiences you’ve come to expect and enjoy since 2007. There’s a lot
to look forward to—new products, insightful presentations and discussions, and
above all, a warm, social, and welcoming atmosphere for everyone who attends.
“Looking towards 2025, we’ve made a few adjustments. We’ve
opted for a slightly earlier date, and we’re returning to the format that has
always worked best for you, our customers—Manchester on Sunday and Monday, and
London on Thursday and Friday. We believe these changes will improve the
experience and set the right tone for the season ahead.”
Dealers and members of the cycling industry and media are
encouraged to register now to stay up to date with the latest news about the
show. Registration is open now on www.icebike.co.uk.