The Storm Care designs high-quality products that aredesigned to wash, proof, deodorise and repair outdoor apparel, footwear andgear. In a world where riding gear is getting increasingly technical, it ismore important than ever than riders take care of the garments they purchase –especially when riding in UK conditions! 

All Storm products are made in England and they are proud to produce aftercare that is PFC, PFOA and PFOS free. Storm products are suitable for all fabrics including Gore-Tex, Sympatex and eVent. The Madison Clothing team work very closely with Storm and we test and rate their products to help them continue to innovate and develop their ranges. It is all part of our commitment to improving the longevity of our apparel and helping riders get better value-for-money. 

Over time, dirt and oil mask the water repellency treatment on gear, meaning it starts losing performance and absorbing water; putting a dampener on your outdoor experience.

Care really is key when it comes to getting the most out of your kit. That is why in 2003, Storm decided to create a range of products that do just that, to ensure you get maximum usage and performance, from your gear.