“What is the strongest colour contrast on TV?”

“Yellow and black”

And with that reply, the iconic colours of French giants Mavic were chosen from a conversation between Bruno Gormand, president of Mavic, and a TV cameraman. 

Founded in 1889, Mavic has one of the oldest and proudest histories of any company in cycling today. Best known as manufacturers of hubs, rims and wheels for road bikes, they’ve occasionally branched out into other areas but always kept true to the wheel-building fundamentals that built the brand’s reputation.

It’s those rims that we concentrate on at Madison, offering a variety of Mavic open pro rims and full builds in collaboration with our M:Part own brand to make solid, affordable wheels or simply offer quality rims to anyone who wants to build their own.