Creative, ethically and philosophically, Elite is a company that very much does things its own way. Based just inland from Venice, Elite’s HQ is a meticulously restored historic furnace, a project that took a decade to complete but gives the company a home that means something to everyone who works there.

Which isn’t to say that Elite is a company that desperately holds onto the past, far from it, in fact, it’s an incredibly progressive company with a way of working and an ethical philosophy that couldn’t be more in keeping with the 21st century, a philosophy that is fully reflected in the products that it makes.

As the leading bottle manufacturer in the cycling industry, Elite understands that it has a commitment to produce those bottles in a way that’s environmentally friendly. It’s latest Jet Green bottle uses bioplastic made from sugarcane, and paired with the Cannibal XC Bio cage which uses bioplastic derived from castor beans makes for a very forward-thinking combination.

It’s not just for show, either, as Elite only sources the materials for those bottles from sustainable farming programs and has committed to using as little fossil fuels as possible in production. All part of the company’s larger goal to eventually becoming carbon neutral. 

Outside of bottles and cages, Elite’s main focus is making the very best interactive turbo trainers on the market. With the latest and greatest Justo, they have a trainer that not only competes with the best when it comes to performance but also looks fantastic as well.