It all started with spokes. Formed in 1994 following a buyout from a Biel-based wire works with roots all the way back to the 15th-century, DT Swiss AG was founded by Frank Böchmann, Maurizio D’Alberto and Marco Zingg with the vision of becoming a world-renowned manufacturer of bicycle components.

Pioneers of the ratchet rear hub – which still sets the standard for engagement and performance – DT believes that wheels should be built with the entire system in mind, not just constructed from parts built by other brands. Every DT Swiss wheel is entirely made by the Swiss brand with hubs, nipples, spokes and rims all designed and built by them rather than sourced elsewhere.

In 2017 they launched the ARC road wheels, developed in conjunction with SwissSide and renowned aerodynamicist JP Ballard, and the latest generation of these wheels are currently ridden in the pro peloton by Lotto-Dstny and the likes of Caleb Ewan and Thomas De Gendt.

Today, DT Swiss is one of the biggest names in cycling and still strives to develop beautifully engineered products that break boundaries while setting the standard for quality control and reliability.